It seems like live streaming content has become quite popular as of late with the app Meerkat launching a few weeks back and Twitter now announcing their own live streaming app called Periscope.
What is Periscope?
In a nutshell, it is a smartphone app that allows you to share and watch live video broadcasts from your mobile phone. So instead of watching recorded content, you can watch things that are happening right now. Brands are already on-boarding the new live streaming bandwagon with Adidas doing live athlete signings, and GE doing live streaming of shows featuring Neil DeGrasse-Tyson. When i was working with Level Up! Philippines, we used to live stream our annual events so that people who cannot come to Manila will also be able to enjoy and witness the proceedings.
But we, as a company, had the content and the capability to live stream something like this then, Imagine if everyone else had their own means of broadcasting their attendance?
Imagine looking though an actual protester’s eyes in real time? Or a soldier’s view of a war currently being fought thousands of miles away? Or go more intimate by broadcasting your child’s first birthday? Apps like Periscope and Meerkat further puts the power of content broadcasting into user’s hands, for better or for worse. This, of course, should be supported by a robust data network and that might be a problem locally. Still, this will not deter more savvy Filipino brands and celebrities to try and see how they can leverage this re-worked social interaction.
I, for one, would love to live broadcast Sunsets and Sunrises during my Travels. Hmm…not a bad idea, don’t you think?
Read what Periscope is from the developers themselves: https://medium.com/@periscope/up-periscope-f0b0a4d2e486
Download Periscope on iOS here: https://itunes.apple.com/app/id972909677
Android version still TBA
Source: Twitter Blog